Program
Sales Coaching Training for Sales Managers
Sales managers who develop sellers, instead of inspecting numbers and hoping they improve.
- Duration
- 2 days
- Format
- In-person, live pipeline and call reviews
- Group size
- 10–16 participants
The problem we are solving
Most sales reviews are audits. Numbers are read out, commitments are restated, and nobody's selling behaviour changes.
Sales managers were promoted for closing deals, so under pressure they take the deal over instead of coaching the seller through it.
About this program
Sales coaching training for sales managers who inspect numbers but do not develop sellers. Participants learn to run useful pipeline reviews, coach on behaviour rather than outcome and hold performance conversations that change results.
Designed for regional, area and inside-sales managers carrying both a number and a team.
What changes in behaviour
- Run pipeline reviews that improve deals, not just report them
- Coach on behaviour rather than outcome
- Use field and call ride-alongs deliberately
- Hold performance conversations early
- Build a development plan per seller
What the program covers
- The manager's real job
- Deal coaching versus deal taking
- Pipeline reviews with a coaching purpose
- Field and call coaching
- Performance conversations and plans
Who it is for
- Regional, area and inside sales managers
- Sales leaders managing managers
- Founders leading a small sales team
- Can this follow a sales skills rollout?
- It should. Managers who cannot coach the method are the main reason sales training does not stick.
Start with one cohort. Judge the behaviour change.
Most engagements begin as a single pilot cohort, so your team can evaluate the facilitation and the follow-through before a wider rollout.