Program
Sales Presentation and Product Demo Training
Pitches and demos built around the buyer's problem rather than your feature list.
- Duration
- 2 days
- Format
- In-person, filmed practice
- Group size
- 10–16 participants
The problem we are solving
Product demos default to a tour. Every feature gets airtime, the buyer's specific problem gets five minutes, and the room disengages.
In a mixed panel, one message rarely lands with everyone, but most pitches are still written for a single imaginary listener.
About this program
Sales presentation and demo training for teams whose product walkthroughs cover features instead of value. Participants learn to structure a pitch around the buyer's problem, run a demo that stays relevant and handle a mixed room.
Everyone presents to a live buying panel and rebuilds their own pitch during the workshop.
What changes in behaviour
- Structure a pitch around the buyer's problem and outcome
- Cut the demo to what this buyer needs to see
- Speak to technical and commercial listeners in one room
- Handle interruptions and hard questions mid-pitch
- Close the meeting with a clear commitment
What the program covers
- Message before slides
- Demo design and relevance
- Reading and working a mixed room
- Handling questions under pressure
- Closing the meeting
Who it is for
- Sales and pre-sales teams
- Solution consultants running product demos
- Founders and specialists pitching to buying panels
- Do participants rebuild their own pitch?
- Yes. Everyone presents a real pitch or demo, receives structured feedback and rebuilds it before the programme ends.
Start with one cohort. Judge the behaviour change.
Most engagements begin as a single pilot cohort, so your team can evaluate the facilitation and the follow-through before a wider rollout.