Program
Key Account Management Training Program
Managing your largest relationships deliberately instead of reactively, and finding growth inside accounts you already have.
- Duration
- 2 days
- Format
- In-person, real account plans
- Group size
- 10–16 participants
The problem we are solving
Key accounts are often managed by whoever answers the phone fastest. The relationship sits with one or two people, and the plan lives in someone's head.
When the sponsor moves, the account is suddenly at risk and nobody saw it coming.
About this program
Key account management training for teams responsible for your largest and most exposed relationships. It covers account planning, widening the relationship map, protecting revenue and finding growth inside existing accounts.
Each participant leaves with a working plan for a real key account, reviewed by peers and facilitators.
What changes in behaviour
- Build an account plan that others can act on
- Map relationships and reduce single-point risk
- Identify growth opportunities inside the account
- Run credible executive-level account reviews
- Spot and respond to churn signals early
What the program covers
- What makes an account strategic
- Account planning and whitespace
- Relationship mapping and coverage
- Executive engagement and business reviews
- Risk, renewal and growth
Who it is for
- Key account and strategic account managers
- Customer success leaders with revenue responsibility
- Sales leaders overseeing named accounts
- Do participants leave with a usable plan?
- Yes. Each participant builds a plan for a live account and presents it for peer and facilitator challenge.
Start with one cohort. Judge the behaviour change.
Most engagements begin as a single pilot cohort, so your team can evaluate the facilitation and the follow-through before a wider rollout.